About Us

What is Adtel

ADTEL stands for Advanced Telecommunications. We represent the interests of foreign technology providers in both telecommunications and broadcasting industries.

These value-added services include sales and marketing, engineering services, warehousing and nationwide distribution, back up of warranties, repair and maintenance, financing, turn-key project management and other outside plant capabilities.

Our Mission

"We are committed to deliver excellent customer service, innovative and quality products and services through a highly motivated, competent and socially resposive workforce, ensuring continued company growth while improving the lives of the Filipinos"

Our Vision

"We will enhance the value of our stakeholders through our exceptional technology solutions in the Philippines"

Our Values

Why Choose Us

Our Quality Policy

“We are committed to consistent customer satisfaction by continually improving our Quality Management System through the timely provisions of quality and cost effective technology solution products and services.”

Our Quality Objectives

In line with the Quality Policy, we are fully committed to the following objectives:
  • regular reviews of the performance of our personnel as well as upgrading of their competencies to satisfy our customer`s requirements.
  • timely and reliable delivery of products and services, including consistent monitoring and analysis of quality indicators.
  • pro-active thrust in proposing solutions to customers to enhance customer satisfaction.
  • ensure that the suppliers are capable in delivering our requirements.
  • continual improvement of the QMS and maintain adherence to ISO 9001: 2015 requirement including conformity to statutory and regulatory requirements.
The drive for Quality is everyone’s concern. When management takes lead and responsibility for this endeavor, every member of the organization is committed to do his share in fulfilling and strengthening our Quality Policy.

Meet the Adtel Team

President & Chief operating officer
VP Local Exchange & Enterprise solutons
AVP - Corporate Services and HR
AVP - Accounting and Finance, Warehouse
AVP - Renewable Energy (Solar and Water)

Meet the Adtel Team​

Andrew J. Ramos

President and Chief Operating Officer

Adtel Inc. president and chief operating officer Andrew Ramos had just finished his graduate studies in the Asian Institute of Management (AIM) when headhunters started calling him for interviews with various corporations, including a bank and Adtel.

A licensed electronics and communications engineer, the De La Salle University graduate had worked in a small technology company prior to taking the Master of Business Management course full time. He was immediately attracted to the prospect of working in a technology company like Adtel, where his engineering background and management training would serve him in good stead.

Armand D. Batalla

VP-Local Exchange and Enterprise Solutions

Batalla, a licensed electronics and communications engineer, joined Adtel in October 1996 after stints in Compex Sales Corporation and TINA Asia/AT&T ELS. He holds a BS ECE degree from Saint Louis University and completed the Management Development Program of the Asian Institute of Management (AIM) in 1999.

Ma. Elisha P. Manalansan

AVP-Corporate Services and HR

Manalansan is a licensed dentist out of the University of the East. She was a medical representative with Zuellig Pharmaceutical and a marketing assistant with Blue Cross Insurance before joining Adtel as one of the pioneer employees in March 1996.

Mylene C. Magboo

AVP-Accounting and Finance, Warehouse

Magboo is a seasoned professional with 20 years of experience in general and financial accounting. She is also a pioneer at Adtel, having joined the company in July 1994. She was previously general accountant at BayanTel Corporation. Magboo holds a BS Commerce degree from Saint Bridget’s College and completed AIM’s Management Leadership Program.

Raymond Oliver S. Batara

AVP-Renewable Energy (Solar and Water)

Before joining Adtel, Batara was heavily involved in rural electrification projects through solar around the country. Since joining Adtel in 2009, he was able to lay down the foundation for growth by establishing seven regional offices to capture the nationwide potential of small-, medium- and large-scale opportunities in solar and water. Batara obtained his electrical engineering degree from the Technological Institute of the Philippines.

Board of Directors

Oscar M. Lopez

Chairman and Emeritus

Eugenio L. Lopez III

Chairman and Chief Executive Officer

Andrew J. Ramos

President and Chief Operating Officer

Augusto L. Lopez

Director

Federico R. Lopez

Director

Benjamine R. Lopez

Director

Martin L. Lopez

Director

Eugenio Lopez IV

Director

Salvador G. Tirona

Director

Joaquin E. Quintos IV

Director

Victor Emmanuel B. Santos Jr.

Director

Atty. Amina O. Amado

Corporate Secretary

Atty. Marlon G. Farjado

Corporate Secretary

Message From The President

Andrew J. Ramos

“No Compromises”

Adtel Inc. president and chief operating officer Andrew Ramos had just finished his graduate studies in the Asian Institute of Management (AIM) when headhunters started calling him for interviews with various corporations, including a bank and Adtel.

A licensed electronics and communications engineer, the De La Salle University graduate had worked in a small technology company prior to taking the Master of Business Management course full time. He was immediately attracted to the prospect of working in a technology company like Adtel, where his engineering background and management training would serve him in good stead.

AIM education
“I saw Adtel as a good opportunity to work in one of biggest conglomerates in the country. Intuitively, I knew that my AIM education would be valued here because the Lopez Group is a major benefactor of AIM. Many of our case rooms were donated by companies like ABS-CBN and First Philippine Holdings. I also felt pride in working with a fellow Ilonggo, so I took the chance,” recalls Ramos. His father and mother hailed from Bacolod and Iloilo, respectively. The Lopez family traces its roots to Jaro, Iloilo.

Ramos was first tasked to head the telephony department of Adtel, which provided value-added services to its main client, Bayan Telecommunications Inc. It was not difficult for him to grasp the ins and outs of electronics and telecommunications. Today, his engineering and management skills are applied to understanding and assessing the opportunities in Adtel’s milieu, and help him choose the appropriate technologies to pursue.

Most tested Lopez value
He says integrity is the Lopez value most tested in his work, partnering with mostly foreign technology providers while serving the needs of local customers.

“Sometimes you encounter people who have no integrity, for example, a customer who will unfairly penalize you for delays which are not your fault. You are tempted to respond in kind and be unfair to your supplier, who may not be directly at fault for the delay. But we must remember that if we are untreated unfairly, it does not give us license to treat others unfairly,” says Ramos.

He says Adtel has always preferred to lose business than to engage in corrupt practices. For example, the company has staunchly refused to pad its bids in order to give cuts to representatives of client companies.

Big responsibility
“We are a small company, but our responsibility is very big. We do not want to besmirch the name of our owners, the Lopez family. As a father to three sons, and as a leader now in Adtel, my life goal is solely to be a good role model to my family and to my fellow employees. I want them to know that we can be successful without compromising our values. We have to strive to be the best in our field, but at the same time, to maintain our integrity and to stay humble. That is very important,” Ramos says.

He looks up to Atty. Jake Almeda Lopez, a member of the Adtel board of directors, who is very particular about the ethical challenges that a company like Adtel must face in keeping the trust of both its customers and suppliers.

“During one of our meetings, he mentioned that he doesn’t want to be called by the Ombudsman if we will enter into government contracts which may come under scrutiny. This drives us to really stick to our values.”

End-to-end solutions
Ramos invites Lopez Group companies to think of Adtel whenever they have technology requirements: from communications to enterprise management to solar and water system solutions. They can also refer potential clients to Adtel, especially those looking for corporate social responsibility (CSR) projects.

“We can design the project for them, from sourcing the CSR equipment for distribution to identifying beneficiaries to delivery and documentation. When we offer a solution, it’s always end-to-end.” (By Carla Paras-Sison)

“ One of the Lopez Group’s small but powerhouse members, Adtel offers a range of telephony and communications products and services to blue-chip clients. Living up to its tagline of “linking people with other people.”

Milestones

ADTEL stands for Advanced Telecommunications. We represent the interests of foreign technology providers in both telecommunications and broadcasting industries.

These value-added services include sales and marketing, engineering services, warehousing and nationwide distribution, back up of warranties, repair and maintenance, financing, turn-key project management and other outside plant capabilities.

1996
Adtel provides telephony products to Bayan Telecommunications, which deploys these products in its franchise area nationwide. Since it was organized, Adtel’s telephony group has deployed more than 600,000 telephone sets nationwide. It also enters the wireless industry by supplying code division multiple access (CDMA) handsets for wireless local loop (WLL) application.

1998
Adtel becomes the antenna and transmitter supplier of ABS-CBN.

1999
Bayan again contracts Adtel for its supply of station protectors / demarcation boxes.

2001
Adtel receives its ISO 9001:2001 certification in the areas of telephone supply and subscriber line installation from Certification International in December.

2003
The flagship product af Adtel’s Channel Distribution Department, the Baron Super Antenna, is launched in August. Twelve premier resellers and 300 dealers nationwide succeed in selling 3,000 units every month.

2005
Another major client, Globe, contracts Adtel’s installation group for its subscriber line installation

2007
Globe becomes a client for outside plant services, which pertains to “all cables and wires extending outward from the network protectors on the main distribution frame, supporting structures, and other associated apparatus necessary to connect the terminal equipment to the outside plant.”

2012 Achieved 200% sales gain from the previous year Ventured to large-scale water and wastewater solutions technology Received numerous company and individual recognitions from Globe for the Subscriber Line Instattation (SLI) business

2013
Project developer for a five-megawatt solar plant between NV Vogt Philippines and South Cotabato Electric Cooperative

Awarded by Globe as Best Contractor for Quality Installation, Dispatcher and Repair

2014
Started as a contractor for SkyCable for installtion services

2015
Begun the distribution of ABS-CBN TV Plus

Developed the Baron Receiver Link (BRL) Antenna for digital transmission 

2016
Commenced the SKyDirectproducts distribution for SkyCable

Hit the 2 Million unit sales for Baron Antenna

Opened Antipolo warehouse

Unveiled new product endorser Kim “Kuya Kim” Atienza for Baron Antenna

Released in the market the TV Plus and Baron Antenna Bundle

Created ACableWoirks and Technology Solutions, Inc. (ACTS)

2017
Reached 1 Billion annual gross sales

Opened Davao and Cebu warehouses

Launched the Kent Water Purifiers and Tao Lights

Started the SkyDirect distributorship in Panay region

Created Quantum Renewable Energy Solutions and Technology, Inc.

2018
Reached 2 Billion annual gross sales

Hit the 1 Billion annual gross sales for Baron Antenna

Introduced in the market the Igloo Homes Smart Locks

Opened Bacolod warehouse

Started the SkyDirectdistributorship in Negros Occidental

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OUR CLIENT

Testimonials

CORPORATE SOCIAL RESPONSIBILITY

Adtel Aids the People in Pampanga

Adtel Inc responded to the needs of the people who have no access to safe drinking water last October 14 and November 9, 2011 in Masantol, Pampanga. Masantol is one of the municipalities that were heavily affected by typhoons Pedring and Quiel. Weeks has passed after the typhoons hit the country, there are still houses submerged in floodwaters and people in need of drinking water.

In line with Adtel’s corporate social responsibility and through the help of Lopez Group Foundation Inc., Adtel was able to respond to the needs of Brgys Sagrada Familia, Nigui and Bagang through the use of the Adtel Aquasol. The system uses ultrafiltration and is able to supply 10,000 liters of clean drinking water per day coming from sources such as deep well, rainwater, river, spring.

As soon as the team arrived, people immediately started falling in line carrying their water containers. Adtel was able to serve a total of 265 families all in all.

Cagayan de Oro

Typhoon “SENDONG” hit Cagayan de Oro early morning of December 17th and left the city in catastrophe. Thousands of people died and others still nowhere to be found. Families were left homeless and millions of properties were damaged by the devastating storm. The deadly flash flooding triggered by the storm left many barangays into ruins. The water and electric supply were cut down.  The aftermath of the storm had left the victims in hunger and in dire need of potable water.

Adtel, in cooperation with Department of Interior and Local Government, Bureau of Fire Protection and its local partner Sethmed Marketing responded to the need of the storm victims by providing them potable water through the use of the Aquasol water filtration system. The five-day relief operation satisfied the thirst for potable water of more than a thousand families in the 11 barangays and one evacuation center in Cagayan de Oro city.