Channel Distribution Department (CDD) was established in 2003 primarily to market and distribute the Baron Antenna, an aerial TV antenna. Baron Antenna was first conceptualized by the Engineering Department of ABS-CBN and initially given for free to every household for purposes of improving its ratings. Seeing and realizing its potential in the market in enhancing TV viewing and capturing more free channels thru simple installation.
The antenna that provides the subscriber clear receipt of the most number of free TV channels, depending on their location and the availability of transmitting station.
“Ang antenna para sa Masa”. This wideband VHF-UHF is very useful in Metro Manila and highly urbanized cities and municipalities where TV reception is not clear. Very affordable yet highly dependable.