COMPANY veterans, one of whom joined Adtel in its infancy, make up Adtel’s management committee. Taken together, their almost six decades of experience and expertise in their field will prove to be a boon as Adtel embarks on its solar energy journey in the Philippines.

Reynaldo Casas, President

Casas had spent 10 years in IBM Philippines and then five years in Bell South, an American telecom company, as an expatriate executive based in Hong Kong. Upon returning to Manila, he became the senior vice president for marketing in EasyCall Philippines when he met with then Lopez Group Chairman Eugenio Lopez Jr., Bayan Telecommunications Vice-Chairman Eugenio Lopez III and Atty. Jake Almeda Lopez.

Today, Lopez Group Chairman Oscar M. Lopez is concurrently Adtel Chairman and chief executive officer with Almeda Lopez as Vice-Chairman.

Andrew Ramos, VP-Local Exchange

Andrew graduated from De La Salle University (DLSU) with a degree in ECE; the licensed ECE also holds an MBA from AIM. Prior to joining Adtel in March 1997, Andrew had stints with Telecommunications and Computer Technologies Inc. and MECO Enterprises.

Lucy Landayan, VP-ICT/ Accounting and Finance

Lucy graduated from the University of San Jose Recoletos in Cebu and holds an ExecutiveMBA from the Asian Institute of Management (AIM). Before joining Adtel as one of its pioneer employees in September 1994, the licensed certified public accountant was EasyCall Philippines’ nationwide accounting head. Lucy also put in stints with Giorgio International in Thailand, Silahis Hotel International and China Banking Corporation.

Armand Batalla, AVP-Broadband

A licensed electronics and communications engineer (ECE), Armand obtained his BS ECE degree from Saint Louis University(SLU) in Baguio City in 1991, and completed AIM’s Management Development Program in 1999. He was previously employed in Compex Sales Corporation as a computer engineer and TINA Asia/AT&T ELS as a technical/marketing supervisor before moving to Adtel in October 1996.

Ma. Elisha Manalansan, AVP- HRD/PLD/QMD

After graduating from the University of the East (UE), Sasa worked as a medical representative with Zuellig Pharmaceutical and then as a marketing assistant with Blue Cross Insurance. A licensed dentist, she joined Adtel in March 1996 and completed AIM’s Management Development Program in 1999.

Raymond Oliver Batara, AVP – Renewable Energy (Solar & Water)

Japs earned his degree in Electrical Engineering at the Technological Institute of the Philippines in October 1993. An expert in project implementation, marketing and solar electrification. He spent more than 6 years in nationwide rural electrification with the Spanish-funded Solar Project through DAR. Since joining the company in June 2009, he was able to lay down the foundation of establishing Adtel’s 10 Regional Offices and installing pilot sites all over the country interacting with Governors, Congressmen, Mayors, Electric Cooperatives, Private Corporations and Non-Government Organizations (NGOs).